Case Study: GraphCMS and Discovery

50
Languages maintained
220
Countries served by Discovery Inc.

GraphCMS provides an easy to use tool to help manage and highlight news stories related to Project C.A.T. The platform integrates seamlessly with our website and we are able to upload and distribute stories globally very quickly.

Matthew FalcoManager at Discovery Communications

Discovery, Inc. is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs, and entertains. Available in 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens. Discovery’s portfolio of premium brands includes Discovery Channel, Travel Channel, Animal Planet, Science Channel, and Eurosport.

Within Project C.A.T. (Conserving Acres for Tigers) Discovery Inc. has partnered with World Wildlife Fund and others to support a worldwide effort to double the number of tigers in the wild by 2022. By conserving nearly two million acres of protected land in India and Bhutan, this collaboration aims to ensure a healthy habitat for future generations of tigers. The support Discovery provides to WWF goes towards improved security measures, increased monitoring of tiger populations, maintenance of land corridors, and implementation measures to reduce human-wildlife conflict. Discovery uses GraphCMS for global news stories, celebrity news, stories about wildlife conservation as it relates to Project C.A.T.

What mattered most to Discovery when choosing GraphCMS?

• The content authoring interface that enables simple and quick editing and curation process of stories so that the website can stay up-to-date in real-time as news breaks.
• Content creators need no technical know-how to use GraphCMS, leaving them with more time to focus on creating excellent content.
• Pre-defined permissions for users in different roles (e.g. contributor, editor, developer, admin) ensure a smooth and effective team collaboration.
• GraphCMS enables Discovery to maintain its high standard of content creation while having the flexibility to react to breaking news stories.